About Us

About SELAINE.

SELAINE was created for women who move through the world with intention.

Rooted in a love of travel, culture, and beautifully designed essentials, SELAINE creates elevated lifestyle and travel pieces that support both everyday moments and unforgettable journeys. From weekend getaways to daily routines, our designs are made to move with you—stylish, functional, and thoughtfully crafted.

We believe travel is not just about where you go, but how you feel along the way. That belief shapes every detail, from materials and functionality to the confidence our pieces are meant to inspire.

Thoughtful Design. Everyday Luxury.

At SELAINE, luxury is defined by ease, versatility, and longevity. We design timeless silhouettes with practical details that transition effortlessly from home to airport, beach to city, and workday to weekend.

Every SELAINE piece is intentionally created to be:

Our goal is to offer elevated essentials you’ll reach for again and again.

Who We Are

Selaine was founded by Sharon Elaine, a creative entrepreneur with a passion for travel, product development, and building brands with purpose.

With a background in product development, handbag design and years of experience working across operations, sourcing, and business strategy, Sharon brings both creativity and intention to every SELAINE design. Her vision is shaped by a love for beautifully made goods, meaningful travel experiences, and the belief that women deserve products that reflect their lifestyle, culture, and ambition.

As a Black woman–owned brand, SELAINE is rooted in representation, ownership, and the power of creating spaces—and products—that feel inclusive, confident, and thoughtfully curated.

SELAINE is not just a brand; it is a reflection of Sharon’s journey, values, and commitment to designing with intention.

Why Buy from SELAINE?

When you choose SELAINE, you’re investing in more than a product—you’re supporting a purpose-driven brand that values quality, intention, and community.

Here’s what sets SELAINE apart:

Intentional Design
Each piece is thoughtfully created to balance style and function, making it easy to travel, organize, and live beautifully.

Quality You Can Feel
We prioritize durable materials, clean construction, and timeless design—so your pieces last beyond a single season.

Women-Led & Black-Owned
Your purchase directly supports a Black woman entrepreneur and a brand built on representation, ownership, and community impact.

Versatility for Real Life
Our products are designed for real women with real lives—whether you’re packing for a trip, heading to brunch, or managing everyday essentials.

Purpose Beyond Products
SELAINE is committed to creating thoughtfully curated essentials that empower women to move through the world with confidence and ease.

At SELAINE, every detail is designed with care—so you can focus on the journey ahead.

Welcome to SELAINE.

Travel beautifully. Live intentionally.